Saturday, February 25, 2006
Wednesday, January 18, 2006
Incorporating Audio and Video On Blogs
Note~ I mispronounced Seth Godin and said Les Godin -- That would be a cross between Les Brown and Seth Godin I guess. ;-)
CLICK HERE >
Example of my personal business lens:
$4.95 p/mth software I am using to upload audio Mp3's to blog and podcasts:
Tuesday, January 10, 2006
Jerry Giebeig -- Brief Audio Intro
post some on the blog.
Feedback welcomed in comments:
CLICK HERE -->>
Thursday, January 05, 2006
Shotgun Marketing BLOG: Marketing Lessons from PBS
Chris' marketing resume seems to be pretty impressive. Interestingly enough, he has found success with what he passionatley refers to as Shotgun Marketing. Sounds like something originating from the hills, or even the south -- but looks like he has some pretty interesting stuff to say, actually. :-)
This is a post from Chris' Blog where he actually links to a series of Frontline on PBS -- which I found kind of funny/entertaining.
LINK: Shotgun Marketing BLOG: Marketing Lessons from PBS
One of my core philosophies that I try to carry over in all my speaking, writing, and consulting is the idea of "non-establishment marketing". There are too many agencies and gurus who enjoy using buzzwords and wasting money rather than actually marketing. In my "non-establishment" mindset, I try to make marketing simplistic so that anybody who doesn't know what branding, cume, CPM, or even ROI means...can understand marketing principles.
But I'm a marketer...so I sometimes get caught up in the marketing lingo and "stuff everybody knows" as well. So I was fascinated by a report called "The Persuaders" on Frontline last night on PBS. The program took on the world of advertising/marketing from a truly 3rd person point of view. It was interesting to see the world of marketing dissected by an independent source who didn't have pre-conceived notions about marketing. You can watch the entire program or read the transcript on the PBS site.
My favorite portion of the program was when a market researcher was asking a subject what emotions he felt while eating white bread. Here's the interview transcript I copied from PBS....
Tuesday, January 03, 2006
ABC News: Then vs. Now: The Next Big Things for 2006
What's hot and what's Not? What does ABC predict this new year will bring us in the form of entertainment, technology, fashion, as well as health and fitness?
ABC listed a total of 9 Next BIG things. I have listed only the even numbers, as it worked out #6 being even -- happens to be one that really grabbed my attention. :-)
Jan. 2, 2006 — The new year will bring rise to new trends. Low-rise jeans will creep up the waist, and gone will be the seemingly ubiquitous celebrity-t's.Remember "Team Aniston" and "Team Jolie?" Maybe you can recall Eva Longoria's controversial shirt which jolted Jennifer Aniston with a low blow: "I'll have your baby, Brad." Those are history.
Bye to cowboy boots, sayonara sudoku and peace out pomegranate juice. "GMA" has the latest on what will come to the forefront of pop culture and fashion this year.
Snippet~ Even numbers listed below:
2. CELEBRITY-DRIVEN TEES VS. CONSUMER-DRIVEN TEES
2005 was oversaturated with celebrity-centric t-shirts with shallow slogans that celebrities themselves seemed to like being photographed in — and fans liked to purchase to "feel" like they were living the life. In 2006, people are going to get over the frivolousness of the "team" and paparazzi tees — finally. More down-to-earth, consumer-driven tees will be the rage. Threadless.com (an ongoing Web-based t-shirt design competition) is the perfect example of where this creativity-driven trend is going. Users are invited to submit their own t-shirt designs to the site. Each week, users vote for their favorite design, and five of the highest-scoring designs are printed and sold from the site (in limited supply — so not too many people ever have the same shirt). The winning designers then receive $1,000 in cash and prizes. The concept behind the site is something we see continuing to grow, because it allows consumers to set the trends. There are also socially conscious slogan tees. Slogans bring awareness to serious and important issues like the environment, rather than to who's "team" people are on.
4. CAMERA PHONES VS. MP3 PHONES
Camera phones were what everyone wanted to have in '05. But in '06 it will be mp3 phones or music-on-demand phones. The Motorola ROKR was a bit of a disappointment — supposedly it doesn't provide quality sound or service — but the Samsung A900 Blade phone is sure to be a bigger hit. The phone (which went on the market Dec. 1), nicknamed the "Blade" for its incredible thinness, includes a 1.3 mp camera, Bluetooth capabilities, 320 x 240 screen, mp3 player, 128 MB flash memory, and 64 MB RAM. The camera boasts up to three hours of talk time before recharge.
6. POMEGRANATE VS. ACAI
Pomegranate (Pom Wonderful), the anti-oxidant rich fruit (juice), became wildly popular in 2005 both for it's health benefits (potent with antioxidants, which help the body guard against free radicals — molecules that can cause premature aging, heart disease, Alzheimer's and cancer) and because bars across America started creating yummy specialty drinks with the sweet juice (i.e. pomegranate margaritas, monitors and martinis). Acai (ah-sigh-ee) is an all-natural energy fruit from Amazon palm berries. Wild harvested in the rainforests of Brazil, acai tastes like a blend of berries and chocolate. Acai is packed full of antioxidants, amino acids and essential omegas (the good-for-you fatty acids). The pulp also contains a concentration of antioxidants, to help combat premature aging, with 10-30 times the anthocyanins (purple colored antioxidants) of red wine. Acai has an almost-perfect essential amino acid complex in conjunction with valuable trace minerals vital to proper muscle contraction and regeneration. A company called Sambazon seems to the "Pom Wonderful" of Acai.
8. NATURAL GLOW FOR BODY VS. NATURAL GLOW FOR FACE
Last year Jergen's came out with Natural Glow Daily Moisturizer, which literally flew off the shelves. It's an all-in-one product that delivers summer's natural glow while infusing your skin with the moisturizing properties you need year round. Now, Jergen's has come out with Natural Glow for your face. They call it "complexion perfection that glows." It's a lightweight, non-comedogenic, oil-free moisturizer that delivers the optimum amount of naturally glowing color to even out skin tone, and gives faces a subtle, luminous glow. Specially developed for delicate facial skin, Jergen's natural glow FACE Daily Moisturizer hydrates complexions without clogging pores. The formula is gently balanced to allow wearers to gradually develop a subtle, sun-kissed glow without having to worry about streaks or blotches. This product will not hit shelves until March or early April.
Monday, January 02, 2006
Deleted Post Explanation
In my post that I have chosen to remove here -- it originally started at as a comment over on Qblog, then became a post here on M.O.D.E.
The main reason for brevity sake -- is that I found myself caught up in the emotional feelings surrounding my experience with the Passport Opportunity and the leadership perceptions that surrounded my experience.
After closer review and much forethought seeing my feelings posted for the world to see --I felt that it was ultimately inappropriate to display such personal perceptions publicly.
I will some up my feelings towards my experience with Bo Short, Ty Tribble, and the Passport Opportunity as a disappointment -- and leave it at that.
If none of this makes sense, then just disregard. I apologize for the confusion this may have caused any of you.
Sunday, January 01, 2006
Bird Watchers Buy Binoculars
As a follow-up to my previous post, this is a real-life example of a company that is using a Blog to build relationships and to strengthen their business model.
Rememebr my analogy?
Well these guys are selling binoculars, but they have built a community around bird-watching. Similiar principal as I mentioned in my last post about the analogy of selling boards online by building a community around site-plans, building tips, etc.
Daniel Thralow, founder and president of Thralow Inc., believes in the effectiveness of blogs. His Duluth, Minnesota, company operates more than 20 e-tailing sites and expects sales of $21 million this year. One of his websites, Binoculars.com, which sells binoculars and related accessories, started a blog in January called Birderblog.com. Targeted at bird-watchers, the blog was designed and programmed in-house. Well-known ornithologist Laura Erickson writes a daily entry about birds, bird-watching and tools of the trade--including binoculars.
Thralow uses the blog to direct people to Binoculars.com (and vice versa). When binoculars are mentioned in the blog's text, the reference is hyperlinked to a page featuring the product on Binoculars.com. The blog also includes banner ads promoting Binoculars.com.
So far, Thralow has spent $60,000 on Birderblog.com. With additional development costs, he anticipates spending another $50,000 on the blog during its second year. Costs include the salaries of the blogger and tech staff to create and maintain the site, hosting costs for the site and ancillary costs. While Thralow--who doesn't expect a return on his investment for at least a year--chose to spend thousands of dollars on his blog, it can be done for less money.
"If the passionate blogger is also the business owner, the labor could be free," says Thralow, 40. And community blogs, which have free or practically free hosting and software, are a popular and cheap option to consider. The trade-off, though, is not being able to control the advertising.
Susannah Gardner, author of Buzz Marketing With Blogs for Dummies, agrees that businesses should install solid blogging solutions on their own servers: "Hosted blog software is an easy way to get started, but independent blog software gives much better flexibility in branding, design and functionality customization."