Why The M.O.D.E. Name Change From MonaVie to Marketing
LINK: One Persons -- Comprehensive Analysis of Permission Marketing
My Take:
There is a lot of BUZZ in regard to one of the most misused words of 2006 on the Internet -- "Permission Marketing," as coined by Author, Blogger, and Marketing Genius -- Seth Godin -- in his book by the same title.
My experiences with Permission Marketing as applied to direct sales and more specifically Online Multi-Level Marketing -- has been Attraction Marketing -- which is somewhat of a spin-off of Permission Marketing as applied to a business that traditionally requires prospecting.
What if the rules of MLM changed, and instead of hunting -- you learned to attract and filter those who you chose to do business with?
A brief synopsis : Think of selling lumber online -- instead of advertising how great and straight your boards are -- you rather build an online community/blog with topics covering building projects and maybe free design plans for such projects. You offer tips for contractors, and anything else that appeals to an audience that would most likely buy your product -- boards.
Many people are promoting multiple terms to describe their individual interpretations of what I perceive as The Art of Attraction Marketing -- yes an art of discipline if you will.
Anyone can get online and post ads on a website, blog, etc. to claim there product and/or opportunity is the best on the planet. To be able to attract a stranger to you and your products/business -- without an ad is a developed talent. Would you agree?
Within the Network Marketing Community (Online specifically) there are hundreds -- most likely thousands -- who are inaccurately and conveniently misusing the buzz-words such as Attraction Marketing to promote their marketing efforts. The phrase sounds so simple and inviting, most people automatically offer their interpretation as to what it is, even when they really haven't a clue as to how it is best applied online.
Many take the casual atmosphere that this form of marketing can produce in an online community/blog setting, and corrupt the art -- by blasting the trust that is established with unexpected ad bombs. Ad bombs are those posts which are the blatant advertisements of ones products and/or services.
Most recently, I have seen one blog in particular become mostly an ad space. This offends readers -- well at least one that I know of -- for sure.
The irony is that when using an Attraction/Permission based marketing strategy as related to Network Marketing -- It is my humble opinion, that marketers should be trying to eliminate the in-your-face type of promotions -- instead -- placing emphasis on engaging the consumer through value driven generic content. By doing so, this eliminates the need to prospect and pitch their widgets and/or potions to their reader base.
Surely -- you have heard some the Permission based terms being promoted within the direct sales industry (Network Marketing) over the last few years; Attraction Marketing, Relationship Marketing, Friendship Marketing, Magnetic Sponsoring, etc., etc.
In the realm of Permission Marketing being described as an art form -- I am a struggling artist myself, but I continue to practice my networking and permission based style of marketing. I find that people are much more receptive to your message whenever the content of the message remains generic versus the dreaded pitch and hype methods used so frequently within the direct sales business models.
Hence the change name change here on M.O.D.E. from MonaVie-One Distributors Experiences to Marketing-One Distributors Experiences. A more generic and general title and theme -- for the sake of becoming more attractive to a more diverse audience of readers.
For those bloggers that have influenced me -- in both directions -- I thank you for helping me become a better blogger.
More to come~
My Take:
There is a lot of BUZZ in regard to one of the most misused words of 2006 on the Internet -- "Permission Marketing," as coined by Author, Blogger, and Marketing Genius -- Seth Godin -- in his book by the same title.
My experiences with Permission Marketing as applied to direct sales and more specifically Online Multi-Level Marketing -- has been Attraction Marketing -- which is somewhat of a spin-off of Permission Marketing as applied to a business that traditionally requires prospecting.
What if the rules of MLM changed, and instead of hunting -- you learned to attract and filter those who you chose to do business with?
A brief synopsis : Think of selling lumber online -- instead of advertising how great and straight your boards are -- you rather build an online community/blog with topics covering building projects and maybe free design plans for such projects. You offer tips for contractors, and anything else that appeals to an audience that would most likely buy your product -- boards.
Many people are promoting multiple terms to describe their individual interpretations of what I perceive as The Art of Attraction Marketing -- yes an art of discipline if you will.
Anyone can get online and post ads on a website, blog, etc. to claim there product and/or opportunity is the best on the planet. To be able to attract a stranger to you and your products/business -- without an ad is a developed talent. Would you agree?
Within the Network Marketing Community (Online specifically) there are hundreds -- most likely thousands -- who are inaccurately and conveniently misusing the buzz-words such as Attraction Marketing to promote their marketing efforts. The phrase sounds so simple and inviting, most people automatically offer their interpretation as to what it is, even when they really haven't a clue as to how it is best applied online.
Many take the casual atmosphere that this form of marketing can produce in an online community/blog setting, and corrupt the art -- by blasting the trust that is established with unexpected ad bombs. Ad bombs are those posts which are the blatant advertisements of ones products and/or services.
Most recently, I have seen one blog in particular become mostly an ad space. This offends readers -- well at least one that I know of -- for sure.
The irony is that when using an Attraction/Permission based marketing strategy as related to Network Marketing -- It is my humble opinion, that marketers should be trying to eliminate the in-your-face type of promotions -- instead -- placing emphasis on engaging the consumer through value driven generic content. By doing so, this eliminates the need to prospect and pitch their widgets and/or potions to their reader base.
Surely -- you have heard some the Permission based terms being promoted within the direct sales industry (Network Marketing) over the last few years; Attraction Marketing, Relationship Marketing, Friendship Marketing, Magnetic Sponsoring, etc., etc.
In the realm of Permission Marketing being described as an art form -- I am a struggling artist myself, but I continue to practice my networking and permission based style of marketing. I find that people are much more receptive to your message whenever the content of the message remains generic versus the dreaded pitch and hype methods used so frequently within the direct sales business models.
Hence the change name change here on M.O.D.E. from MonaVie-One Distributors Experiences to Marketing-One Distributors Experiences. A more generic and general title and theme -- for the sake of becoming more attractive to a more diverse audience of readers.
For those bloggers that have influenced me -- in both directions -- I thank you for helping me become a better blogger.
More to come~
posted by Jerry Giebeig at 11:41 AM
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